The Way Forward For Natural Diamonds

The future of natural diamonds depends less on supply, pricing, or policy, and more on how consumers perceive, experience, and emotionally connect with the product, a panel discussion hosted by CIBJO – The World Jewellery Confederation concluded at the VicenzaOro show.

Panelists challenged the industry to rethink how it defines value, and whether its messaging still resonates with the public it is trying to reach.

“What are the five bullet points we could craft as a consistent story that make a consumer look at this category and say, ‘I want to be part of this?’” one panelist asked, capturing the central tension of the discussion.

Watch the full discussion in the video above or on the Cibjo YouTube channel.

Panelists at the Cibjo VicenzaOro session. (YouTube.com/@cibjocommunications9276)