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PRESSING MATTERS


One Year Anniversary
In any business, it’s important to recognize milestones, not necessarily as a reason to celebrate one’s accomplishments, but to take stock and reset the benchmarks from which to build. This week marks one year since I launched The Diamond Press. The objective today is the same as it was then: to build a community around clear, insightful analysis of the diamond industry. Looking back, the first year comes with mixed feelings. The community has grown steadily. Traffic to T
Avi Krawitz
2 days ago2 min read


Curious About Diamonds
While scrolling through my Instagram feed, I was ambushed by an annoyingly upbeat song that opens with the line, “I’m curious how miners find diamonds.” My first instinct was to ask what, in the name of Chanukah and Christmas, I was listening to. Still, the subject matter forced me to sit through it. The monotonous tune, which the account learningwithlyrics seems to use across its educational videos, paired with what looked like an AI-generated visual, cheerfully walked th
Avi Krawitz
Dec 23, 20251 min read


Make Diamonds Sexy Again
Last week’s inaugural episode of Diamond Debates sparked a lively online discussion about the industry’s relationship with today’s consumer. As much as I tried to steer the conversation away from synthetics, the reality is unavoidable. Gen-Z, along with other consumer cohorts, is attracted to the more affordable alternative at its disposal. Overshadowing the discussion, was the disclosure by Signet Jewelers in its recent earnings call, that lab-grown diamonds accounted for
Avi Krawitz
Dec 16, 20252 min read


The Conflict Divide
By now we’ve accepted that the Kimberley Process plenary will be remembered more for what it failed to achieve than for anything it managed to do, despite the high hopes going into the Dubai meeting. Chief among those hopes was the expansion of the conflict-diamond definition, which didn’t pass. My understanding is that the debate narrowed to two versions that differed on one key point, whether to include state actors funded by diamond sales for acts of aggression. In the c
Avi Krawitz
Dec 13, 20252 min read


A New Way to Talk Diamonds
When I tell people my job is to explain the diamond industry, they usually move through a predictable arc of curiosity. The first step is asking whether there’s enough subject matter to keep me busy, which sends me into a three-hour discourse about the ins and outs of the market. It’s never been a great party trick or pick-up line, but it does grab their attention for a few minutes before they start scouting the nearest drinks station. The truth is the diamond and jewelry w
Avi Krawitz
Dec 3, 20252 min read


Thanksgiving Retail Signs
It’s Thanksgiving week, the first real marker of the holiday season, and the coming weekend still ranks among the busiest shopping periods of the year. It has lost some of its old chaos, mind you. A small part of me misses the midnight scrums, the elbows, the hair-pulling over that final discounted TV. Maybe we have matured into a more civilized society – one hopes so even if I still find myself watching those old Black Friday clips on YouTube. The frenzy has eased, I think
Avi Krawitz
Nov 24, 20252 min read


Big Week for Diamonds: KP Reform
It may not feel like it, but this could be a consequential week for the diamond industry. The Kimberley Process (KP) plenary is taking place in Dubai, with several long-running issues on the agenda, having reached a stage where they demand resolution. The sense of urgency comes partly from the UAE’s two-year chairmanship drawing to a close. Its term brought rare stability, structure, and focus to a role that usually rotates annually and too often lacks those elements. The U
Avi Krawitz
Nov 18, 20252 min read


Signs of Recovery, Geopolitics and an Industry in Transition
US tariffs are back in focus following last week’s Supreme Court hearing on whether the Trump administration’s implementation of the trade policy was lawful. The justices voiced skepticism about the president’s use of powers to impose the levies, but the higher tariffs are expected to stay in place at least through early next year. For now, it falls to individual trading centers to ensure diamonds are part of their own governments’ negotiations with Washington. Looking ba
Avi Krawitz
Nov 11, 20252 min read


The Holiday Season Starts Now
Why do I always feel the need to start each new month by saying to myself (and anyone within earshot), “Can you believe it’s already [insert month here]?” Well, here we are — it’s November! Can you believe it? That means the holiday season has somehow crept up on us again. While Thanksgiving weekend is often seen as the cultural kickoff, retailers officially count their holiday sales from November 1 through December 31. So, by my calendar, it’s officially begun, and I’m w
Avi Krawitz
Nov 4, 20252 min read


Cibjo Centenary, Paris Pushes ‘Synthetics’
I’ve been on the move these past few days, attending the CIBJO Congress in Paris, and despite my best efforts, I missed my self-imposed Monday deadline — so, happy Tuesday. CIBJO — the World Jewellery Confederation — kicked off its centenary year in the city of its birth, with celebrations set to continue at next year’s congress in Vicenza. If you’re not familiar, CIBJO is essentially an association of associations spanning the full jewelry spectrum. It plays many roles, bu
Avi Krawitz
Nov 1, 20251 min read


Paris Heist and Hope in Asia
So they hit the Louvre and made off with historic gems. I don’t know why I get so sentimental about these things. And it’s not just jewelry; I get similarly peeved when activists throw ketchup on great works of art. This time, with royal tiaras, necklaces, and brooches once worn by Empress Eugénie and other Napoleonic-era figures among the stolen items, one can’t help but feel a sense of tragedy at the thought of such important pieces being dismantled and lost forever. Then
Avi Krawitz
Oct 21, 20251 min read


Release the Diamond Marketing Funds
Amid the flurry of holiday marketing activity, one notable silence stands out — that of the Natural Diamond Council (NDC). The NDC hasn’t launched a holiday campaign because it simply doesn’t have the funds to do so. Commitments made under the Luanda Accord in July have yet to be fulfilled. That agreement saw governments and industry bodies pledge 1% of the value of rough diamond sales to finance a global marketing effort promoting natural diamonds. The funds were meant t
Avi Krawitz
Oct 15, 20252 min read


Holiday Momentum Starts to Build
A big thank-you to everyone who joined last week’s Business of Jewelry Roundtable. Both sessions offered such different — yet equally...
Avi Krawitz
Oct 12, 20251 min read


AI on the Agenda
Do you also have a love-hate relationship with ChatGPT? Oh! My! Gosh! It drives me bananas. To be clear, I use the AI program for many...
Avi Krawitz
Sep 30, 20252 min read


Shana Tova!
It’s a shorter week for many, with Rosh Hashana (the Jewish New Year) sneaking up on us — as new years tend to. The clustering of...
Avi Krawitz
Sep 25, 20251 min read


The Adaptable Diamond Trade
One thing I’ve always admired about entrepreneurs is their ability to pivot — and the same can be said of diamantaires. Our industry...
Avi Krawitz
Sep 16, 20251 min read


The Bigger Picture
In recent weeks, I’ve been opening this memo with thoughts on the challenges and opportunities we face not just as members of the diamond...
Avi Krawitz
Sep 9, 20251 min read


When Attention Turns to Diamonds
Attention is everything. It’s the new currency for entrepreneurs — and the hardest one to hold on to. Whether you’re building a brand,...
Avi Krawitz
Sep 2, 20251 min read


De Beers Sight as a Tariff Test
De Beers Global Sightholder Sales office in Botswana. (De Beers) This week’s De Beers sight could be an important test of midstream...
Avi Krawitz
Aug 26, 20252 min read


Mergers With Meaning
Fabergé has a rich history in diamonds and jewelry, as the blog post Fabergé & Diamonds recounts. Among its standout pieces is the...
Avi Krawitz
Aug 19, 20253 min read


No Time For Panic
Panic is Never a Strategy! That little mantra from trusty old Jim Cramer has always stuck with me — and it’s just as true for the...
Avi Krawitz
Aug 12, 20252 min read

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