VIDEOS

In the latest episode of The Diamond Dudes, Edahn, Rob and I discuss Russia's new regulations governing terminology for lab-grown diamonds. For me, the most significant aspect wasn't the requirement to call synthetics "synthetic," but the restrictions on using the 4Cs. As more trade bodies push to further distinguish natural and lab-grown diamonds, could the 4Cs become the industry's next battleground? Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: www.thediamondpress.com • Email: avi@avikrawitz.com • www.instagram.com/avi.krawitz/ • www.linkedin.com/in/avikrawitz/

My comments in Episode 2 of The Diamond Dudes Podcast suggesting it was beneath Botswana President Duma Boko’s office to attend the JCK Show in Las Vegas seem to have stirred some debate. In this clip from the latest episode, I explain what I meant and discuss the broader role producer countries should play at industry trade shows, and what they are really hoping to achieve by being there. Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: www.thediamondpress.com • Email: avi@avikrawitz.com • www.instagram.com/avi.krawitz/ • www.linkedin.com/in/avikrawitz/

In this episode, Avi, Edahn and Rob give their impressions of the Las Vegas shows, debate producer countries' positioning at trade shows, strategic branding and marketing of Botswana, Signet Jewelers apparent pivot within the K-economy, lab-grown diamonds and industry regulation, market trends and consumer behavior in the US, among other hot topics affecting the global diamond market. 00:00 Botswana Responds to The Dudes 02:32 Producer Countries Take Center Stage at JCK 04:57 Botswana, Namibia & Angola's Strategy 09:40 Can Botswana Become a Consumer Brand? 13:20 Was JCK Las Vegas a Success? 15:00 The K-Economy and Natural Diamond Demand 16:43 Why Bridal Buyers Are Under Pressure 21:21 Is Signet Pivoting Back to Natural Diamonds? 23:38 Blue Nile, The Clear Cut & Luxury Jewelry 28:22 What Signet Means for Lab-Grown Diamonds 32:52 Russia's New Synthetic Diamond Rules 35:14 Could the FTC Tighten Lab-Grown Regulations? 40:04 The Lab-Grown Terminology Debate 43:35 Alrosa's Role in the Natural Diamond Industry 46:57 The Diamond Press, The Jewelry Wire & Tenoris 49:05 Final Thoughts & Sign-Off Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: www.thediamondpress.com • Email: avi@avikrawitz.com • www.instagram.com/avi.krawitz/ • www.linkedin.com/in/avikrawitz/

The debate over how lab-grown diamonds should be described, graded and marketed is entering a new phase. Recent developments suggest there is growing momentum behind efforts to create clearer distinctions between natural and synthetic products, raising important questions about terminology, grading standards and consumer disclosure. In today’s Diamond Minute, I examine whether regulators can influence that differentiation and what it could mean for the industry, particularly as attention increasingly turns to the United States. What are your thoughts? Can such change be implemented in the US? Thanks AI for the fun image… Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: www.thediamondpress.com • Email: avi@avikrawitz.com • www.instagram.com/avi.krawitz/ • www.linkedin.com/in/avikrawitz/

Signet Jewelers delivered solid first-quarter earnings, but the bigger story may be how it is repositioning natural diamonds within its Grow Brand Love strategy. Is the largest jeweler in the US leaning back into natural? That's the question I explore in today's Diamond Minute. Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: www.thediamondpress.com • Email: avi@avikrawitz.com • www.instagram.com/avi.krawitz/ • www.linkedin.com/in/avikrawitz/

What led Petra Diamonds to place the Finsch mine into business rescue? The factors behind that decision continued to surface in today's news, from feedback at the JCK Las Vegas show to the latest tender results from Trans Atlantic Gem Sales. I examine what they reveal about conditions in the diamond market in today's Diamond Minute. Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: www.thediamondpress.com • Email: avi@avikrawitz.com • www.instagram.com/avi.krawitz/ • www.linkedin.com/in/avikrawitz/

What happened in Vegas? From a news perspective, we had a flurry of announcements out of the JCK show as usual, but nothing really earth-shattering. Headlines came from the likes of De Beers Group, GIA (Gemological Institute of America), Government of Botswana, Signet Jewelers, The Clear Cut, GJEPC India (The Gem and Jewellery Export Promotion Council) and the Natural Diamond Council. What were your highlights? Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: www.thediamondpress.com • Email: avi@avikrawitz.com • www.instagram.com/avi.krawitz/ • www.linkedin.com/in/avikrawitz/