VIDEOS

CIBJO’s decision to adopt “synthetic” as the sole descriptor for created diamonds and gemstones with the same properties as their natural counterparts was met with controversy and debate. I examine why the ruling matters, the history of “lab-grown” and “synthetic” terminology, what the FTC Jewelry Guides actually say, and why nomenclature has real consequences for consumer clarity and the natural diamond market. I also consider what may come next as the FTC prepares to revise its Jewelry Guides, and why CIBJO’s move could shape the global conversation. Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.instagram.com/avi.krawitz/ • https://www.linkedin.com/in/avikrawitz/

Live from the CIBJO Congress in Vicenza, The Diamond Dudes, Avi Krawitz, Rob Bates and Edahn Golan, were joined by industry leaders to discuss the natural diamond market’s tentative stabilization, the divide between stronger high-end demand and weakness at lower price points, and the need for a more demand-led recovery. The conversation also explored CIBJO’s synthetic-diamond nomenclature debate, the importance of clearer consumer communication, and how the industry can build desire through cultural relevance, digital engagement and a more compelling luxury retail experience. Chapters 00:00 Introduction 04:15 Supply Reduction and Market Stability 05:41 Demand Segmentation and Price Dynamics 07:01 Defining a Full Market Recovery 08:25 Signs of Optimism and Market Signs 09:18 Consumer Sentiment and Holiday Season Outlook 11:08 Retail Experience and Consumer Expectations 13:02 High-Value Goods and Market Segmentation 14:49 Synthetic vs Natural Diamonds: Industry Debate 16:42 Terminology and Marketing of Synthetic Diamonds 18:29 Legal and Regulatory Aspects of Diamond Terminology 21:23 Industry Standards and Ethical Considerations 24:56 Social Responsibility and Human Rights in Mining 27:29 Market Supply, Demand, and Industry Challenges 30:52 Industry Collaboration and Demand Generation 35:35 Marketing Strategies and Consumer Engagement 40:23 Consumer Connection and Emotional Value of Diamonds 44:52 Retail Experience and Customer Expectations 49:33 Inventory, Rarity, and Market Segmentation 52:33 Driving Consumer Demand and Industry Action 55:03 Marketing and Consumer Messaging 01:00:43 Generational Consumer Preferences and Trends 01:02:29 Standardization and Certification in Diamonds 01:04:58 Industry Marketing and Consumer Outreach 01:07:45 Connecting Diamonds to Cultural and Emotional Values 01:09:06 Closing Remarks and Industry Celebrations Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.linkedin.com/in/avikrawitz/ • https://www.instagram.com/avi.krawitz/

I spoke with artist Reena Ahluwalia at Vicenzaoro about Diamond Trails, a powerful project that pairs short stories by Sonia Esther Soltani, Grant Mobley, Shanoo and me with Reena’s original artworks. It was a thrill to see my own story brought to life and displayed at the CIBJO Congress, and in this short conversation we discuss why the industry needs more human, creative stories about diamonds and the lives they touch. Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.instagram.com/avi.krawitz/ • https://www.linkedin.com/in/avikrawitz/

After India implemented a tax exemption on rough diamond trading, what should policymakers do next to expand the country's diamond services? Full analysis on my YouTube channel (Link in bio) Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.instagram.com/avi.krawitz/ • https://www.linkedin.com/in/avikrawitz/

India has made a potentially game-changing move for the global diamond trade, introducing a 15-year income tax exemption for eligible foreign companies selling rough diamonds through its special notified zones. In this episode, I explain why India has historically struggled to develop as a rough-trading center despite dominating diamond manufacturing, how Dubai and Antwerp gained the advantage, and why falling diamond activity and shifting US tariffs have changed the equation. India is now pushing to capture more of the diamond value chain at home, and its latest move could reshape where and how rough diamonds are traded globally. Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.instagram.com/avi.krawitz/ • https://www.linkedin.com/in/avikrawitz/

India has long been touted as the next major growth market for diamond jewelry. Titan Company’s latest results suggest that opportunity may be taking shape, but they also raise another possibility: Titan itself may simply be an exceptional business. In this week's Diamond Minute, Avi looks at what Titan’s growth tells us about India’s jewelry market, why rising buyer numbers matter, the resilience of diamond and gem-set jewelry despite high gold prices, and the company’s growing ambitions beyond India. Is Titan a bellwether for India’s jewelry market, or an outlier that others will struggle to match? Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.linkedin.com/in/avikrawitz/ • https://www.instagram.com/avi.krawitz/

In the latest episode of The Diamond Dudes podcast, Rob Bates, Edahn Golan and I discuss why some important Diamond mines are prematurely shutting down. Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.linkedin.com/in/avikrawitz/ • https://www.instagram.com/avi.krawitz/

In Episode 5 of The Diamond Dudes, Rob Bates, Edahn Golan and Avi Krawitz discuss the contrasting trends shaping the diamond industry. They examine encouraging growth in luxury jewelry sales, signs of stabilization in parts of the natural diamond trade, and why leading luxury brands continue to outperform the broader industry through stronger branding and marketing. The conversation also covers Rob's takeaways from the World Diamond Congress in Singapore, where rebuilding consumer demand emerged as the industry's top priority. The dudes also explore the closure and suspension of major diamond mines, including Venetia, Finsch and Ekati, and what those decisions reveal about the economics of diamond mining and the future supply landscape. They conclude with a discussion on lab-grown diamonds, De Beers' handling of synthetics, consumer confidence following recent disclosure scandals, and the industry's long-term response to a rapidly changing market. Chapters 00:00 Introduction to the Podcast and Guests 02:24 Upcoming Vicenza Show and Live Podcast Announcement 04:14 Focus on Demand at the Singapore Diamond Congress 05:56 Industry Resilience Amid Market Challenges 08:18 Market Sentiment and Consumer Confidence 10:24 Industry Data and Market Trends Analysis 13:05 Marketing Strategies of Luxury Brands 16:12 Attracting New Consumers and Brand Differentiation 20:02 The Role of Category Marketing and Brand Development 25:53 Impact of Mine Closures and Industry Restructuring 33:09 Lab-Grown Diamonds: Market Perception and Challenges 42:36 De Beers and the Future of Natural Diamonds 50:46 Regulatory and Ethical Issues in the Diamond Industry 56:35 Industry Adaptation and Future Outlook Who am I? If you're in the diamond and jewelry trade and we haven't met, our introduction is long overdue. I'm a journalist turned entrepreneur and content creator, explaining the diamond market through video, podcast and writing. I share my thoughts about industry developments, and the story of this fascinating world of diamonds. Join our community: • Website: https://thediamondpress.com • Email: avi@avikrawitz.com • https://www.instagram.com/avi.krawitz/ • https://www.linkedin.com/in/avikrawitz/