Adapt or Die: The Diamond Industry Must Pivot to Value

Avi is joined by Wesley Tucker, CEO of Tracr, to argue the need for the diamond industry to adapt to the changing market environment. The discussion highlights the importance of value amid evolving supply and demand dynamics, and the impact of lab-grown diamonds. In trying to understand the meaning of value, they explore the role of design, personalization, and marketing strategies in attracting new consumers and enhancing the overall diamond experience. The conversation highlights the challenges and opportunities facing the industry as it navigates the complexities of modern consumer behavior and competition from experiential luxury.

Watch the full discussion above.

Diamond Debates is supported by Sarine Technologies.