The Swiss Watch Parallel, Holiday Marketing, the De Beers Bid and the Lab-Grown Value Chain

The Diamond Dudes, Avi Krawitz, Rob Bates and Edahn Golan, discuss what the Swiss watch industry’s recovery could teach the diamond trade. They explore luxury positioning, consumer marketing and whether brands need a shared message or room to compete, as well as the Diamond Collective’s efforts to reach younger consumers.

The hosts assess the US holiday outlook, where jewelry is holding up among affluent shoppers even as natural diamond sales remain mixed and lab-grown continues to perform strongly. They also discuss the proposed De Beers consortium and Golan’s research suggesting lab-grown production could surpass natural diamond output this year.

Watch the full episode above.