Can Branding Preserve Diamond Value?
- Jun 25
- 1 min read
One of the biggest challenges facing the natural diamond industry isn't just competition from lab-grown diamonds. It's the commoditization of the product itself.
If every diamond is reduced to a grading report and a price, where does brand value come from?
In the latest episode of Diamond Debates, Avi sits down with Sean Dunn, president of J.R.Dunn Jewelers, to discuss why branding has struggled in the diamond industry, whether origin, design and storytelling can create meaningful differentiation, and how retailers can build stronger emotional connections with consumers.
they also discuss the role of De Beers Group and category marketing, Botswana, traceability, Desert Diamonds, J.R. Dunn’s partnership with Ada Thela, of Zoe Diamonds (Pty) Ltd, and what luxury brands such as Cartier and Tiffany & Co.. can teach the industry about building lasting value.
Watch the full discussion above.
Diamond Debates is supported by Sarine Technologies.
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