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De Beers, Signet Tie The Knot

The collaboration between De Beers Group and Signet Jewelers to promote natural diamonds is somewhat of a departure for both companies, but I believe a necessary move that may be just what the industry needs right now... Here's my take in the video below 👇




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The Diamond Press is a leading platform for in-depth analysis, engaging storytelling and debate about the global diamond market from industry specialist Avi Krawitz.

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