Desert Diamonds, World Diamond Day and the Sale of De Beers
- Apr 19
- 1 min read
In this debut episode of The Diamond Dudes podcast, co-hosts Rob Bates, Edahn Golan and I break down De Beers’ “Desert Diamonds” campaign and what it says about how the industry is reacting to lab-grown competition and changing consumer tastes. The conversation moves into the widening gap between natural and lab-grown diamonds, what’s actually happening at retail, and why it’s getting harder to sell lower-quality natural stones. Along the way, they reflect on World Diamond Day and share their own paths into the industry, before wrapping up with a look at the pending De Beers sale and why it could shape where the market goes next.
Listen to the episode on Apple Podcasts, Spotify, Amazon Music or view it on YouTube above.
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