Natural Diamonds and AI Authenticity

For many of us in the diamond and jewelry industry, LinkedIn is our playground. It’s the platform on which we engage most with our peers, share ideas, expand our networks, and build our personal and company brands.

For years, the platform gave us a false sense of success, as the algorithm seemed to encourage engagement regardless of content quality. Frankly, it was quite simple to rack up thousands of impressions and hundreds of likes on almost any post.

If you haven't noticed by now, that has changed quite dramatically over the las few months. LinkedIn has shifted its algorithm from a quantitative to a qualitative focus on content, or from vanity to value as one blogger put it.

• Read about it here: How SMEs Can Benefit from the New LinkedIn Algorithm in 2026

In short, the platform is rewarding authenticity and genuine value. It’s a fascinating pushback against AI-driven content and shameless self-promotion, which have flooded our feeds across every platform for too long. (YouTube, I’m looking at you and your ridiculous Tai Chi walking and articulation-training ads.)

It highlights the fine line we’re all walking as we embrace AI in our businesses. Are we compromising the quality of our offering in pursuit of greater efficiency? In a content-centric business environment, LinkedIn reminds us that our personalities, voices, and perspectives remain the most important elements of our interactions.

This blog first appeared in the June 15 Pressing Matters Executive Memo. Read the full memo here, Pressing Matters.

Image: AI illustration. (Canva.com)