Reenergizing the Diamond Story
- Apr 30
- 1 min read
This debate explores the current state of category marketing in the natural diamond industry, focusing on strategies, metrics for success, and future campaigns like Desert Diamonds. Avi is joined by Sally Morrisoin, natural diamonds market lead at De Beers, to discuss how emotional storytelling and long-term planning are key to revitalizing consumer interest and demand.
Watch the full discussion above.
Diamond Debates is supported by Sarine Technologies.
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