The Diamond Collective, Botswana’s Diamond Story and EU Green Rules

We’re back after a brief holiday hiatus, and there were some interesting industry developments and events while we were away.

For one, the long-awaited Natural Diamond Council campaign under new CEO Amber Pepper was unveiled. Rather than a consumer campaign, however, the organization introduced a new identity: The Diamond Collective. I share my thoughts in my latest Diamond Minute: The Diamond Collective Unveiled. 

As suggested in the video, it has prompted me to refer to natural diamonds simply as diamonds, leaving the descriptors to the synthetics industry. That makes sense to me, although it does require some intent after being conditioned, over a relatively short period, to use the word “natural.” 

My feeling is that the naturalness of diamonds is implicit in the word itself. I’m curious what you think. Is this something we should commit to?

Poll

Should the word “diamond” refer exclusively to natural diamonds?

• Yes, synthetic diamonds should always carry a descriptor

• Yes, but “natural diamond” still has a role in some contexts

• No, both products should be described equally

• I’m undecided / context matters

• It is not an issue, the terminology does not matter

Have Your Say Here

Pic of the Week: Beginning of the Basin

Aerial image of the Lungwebungu River in the upper reaches and source of the Okavango Delta toward Angola. De Beers and National Geographic renewed their partnership, Okavango Eternal for the protection of the Okavango Delta. (Rainer von Brandis/National Geographic)

Read the full September 28 edition of the Pressing Matters Executive Memo here.