Redefining Desire: How the Jewelry Consumer is Evolving

Solitaire International: As the jewelry industry navigates challenges like lab-grown diamonds and supply chain disruptions, a quieter revolution is underway — led by consumers themselves. Insights from McKinsey & Company’s State of the Consumer 2025 and The Plumb Club’s Industry and Market Insights 2025 reveal that modern buyers, particularly Gen Z, are reshaping the market with new values centered on authenticity, ethical clarity, and emotional resonance.

Gen Z’s influence is particularly strong, driving demand for non-traditional materials and styles, and viewing luxury through the lens of meaning rather than status. Trust, transparency, and community-based retail experiences are now essential for brands hoping to stay relevant.

In short, jewelry is no longer just about sparkle — it’s about identity, intention, and connection. Brands that fail to evolve risk being left behind.

Read my latest piece for Solitaire International: Redefining Desire: How the Jewellery Consumer is Evolving