Value vs. Volume: US Jewelers at a Crossroads

Solitaire International: After nearly three years of declines, America’s mid-market jewelers finally posted growth in the first half of 2025.

Luxury leaders like Richemont and mass-market brand Pandora continued their double-digit momentum, but the surprise came from Signet Jewelers and Brilliant Earth.

Both lifted sales despite economic and geopolitical headwinds, with their approaches reflecting the broader dilemma reshaping jewelry retail: growth is concentrated at the top and bottom of the market, while the middle is being squeezed — pushing players like Signet and Brilliant Earth to navigate the fine line between value and volume.

I explore in my latest column for Solitaire International: Value vs. Volume: US Jewelers at a Crossroads

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