When Attention Turns to Diamonds

Attention is everything. It’s the new currency for entrepreneurs — and the hardest one to hold on to. Whether you’re building a brand, pitching investors, or publishing content, the real challenge is cutting through the noise.

And let’s be honest, with shrinking attention spans and endless platforms to choose from, you’ve got about three seconds to get noticed.

I sometimes wonder if our industry really grasps this. Do we know which platforms matter most right now? How their algorithms keep shifting? Whether our tone and storytelling land in those precious first seconds?

The tech world talks about this all the time, but it’s no less critical in diamonds. In fact, it might be even more so. Ours is a business built on visibility and storytelling — which makes attention a currency we need to protect, invest in, and grow.

his blog first appeared in the September 1 Pressing Matters Executive Memo. Read the full memo here, Pressing Matters, featuring the following sections:

• Deep Dive: The Swift Effect

• In Focus: Catoca’s Legacy, Angola’s Future

• Industry Voices

• What I’m Watching

• Hot Off the Diamond Press

• Coming Up

• Pic of the Week

  

  Image: Taylor Swift and Travis Kelce took to Instagram to announcement their engagement to her 282 million followers and his 7.9 million. (www.instragram.com/taylorswift/).