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DIAMOND GEMS WEEKLY


De Beers Strategy And Shakeups
De Beers hosted its big, beautiful breakfast on Friday presenting a lot of information about its strategy and the market, but two main...
Jun 9, 20252 min read


At the Heart of the Diamond Debate
Notes from Las Vegas: Day 1 My first day at the Las Vegas shows centered around three key themes affecting te diamond market: lab-grown...
Jun 8, 20253 min read


The Return of Diamond Category Marketing Isn’t Enough
De Beers is investing again, but the trade must do its part. Natural Diamond Council (NDC) ambassador Lily James inspects a diamond as...
May 26, 20255 min read


Lightbox is Dead, Long Live Natural Diamonds
Synthetic diamond growing at De Beers' Element Six facility in Oregon, which will now focus on lab grown for industrial use. (De Beers...
May 9, 20253 min read


The Real Star of The Diamond Heist
Image: The Millennium Star (De Beers) As storylines go, The Diamond Heist would have been far more compelling if the robbers had...
Apr 28, 20253 min read


Signet Jewelers Has A New Plan
Transcript of the video: Signet Jewelers announced a massive shift in strategy, highlighting a significant difference between the...
Mar 24, 20257 min read


Signet for Sale? A Strategic Change is Needed
Image: Interior of a redesigned Jared store. (Signet Jewelers) The largest shareholder in Signet Jewelers is calling for the board to...
Mar 3, 20258 min read


Can De Beers Modernize ‘A Diamond Is Forever’?
Diamond Marketing: Part 2 Image: A promotional asset used in the De Beers ‘Forever Present’ campaign. The company's marketing is...
Feb 20, 20255 min read


The Diamond Market’s China Challenge
The slowdown in China continues to impact the diamond trade. The slump in Chinese demand has presented a major shift in the market in...
Jan 29, 20253 min read


Signet, Stop Waiting for Engagements
I’ll give myself a little credit. From the beginning, I was somewhat skeptical about Signet Jewelers’ theory that a lull in dating during...
Dec 10, 20244 min read


Just Give Me My Money
Diamond Marketing: Part 1 There’s a semi-amusing trend on Tik Tok in which a group of friends stand in a circle and each gets a chance to...
Dec 2, 20246 min read


Masisi’s Diamond Legacy
Botswana’s outgoing President Mokgweetsi Masisi made quite an impression when he was introduced to the diamond industry at the 2019 JCK...
Nov 4, 20248 min read


De Beers Plans to Cut Sightholders
De Beers has informed clients that it will reduce the number of sightholders in the next contract period as it anticipates a decline in...
Oct 13, 20245 min read


The Problem with Grading Lab-Grown Diamonds
Editorial / Opinion: Graders at an IGI laboratory. (Credit: IGI). Should lab-grown diamonds (LGDs) be graded in the same manner as...
Sep 30, 202410 min read


A Giant Leap Toward Diamond Source Disclosure
The diamond trade took a significant if unexpected step toward transparency at the recent Kimberley Process (KP) intersessional meeting...
Jul 1, 20244 min read


Time for Signet to Deliver on Bridal
As always, Signet Jewelers provided some important insights into the state of the US jewelry market in its fiscal first quarter report...
Jun 19, 20243 min read


De Beers Bets its Future on Origins
The De Beers roadshow has begun. CEO Al Cook on Friday outlined a new strategy that will see the company streamline its mining operations...
Jun 2, 20245 min read


A Bit About De Beers
April Market Report I took a bit of an extended hiatus after Passover, traveling and what not. And what an inopportune time to switch off...
May 6, 20243 min read


Zimbabwe’s Diamond Legacy
With little fanfare, the United States has effectively ended its sanctions on Zimbabwe diamonds. On March 4, President Biden signed an...
Apr 15, 20244 min read


Signet’s Growing Synthetics Problem
Signet Jewelers is shifting its lab-grown diamond offering toward the fashion jewelry category, mirroring the broader trend taking effect...
Apr 7, 20245 min read
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